Social Media Strategy | Online PR | Proactive Report | Sally Falkow

The Proactive Reports is a blog about social media strategy, shifts in media consumption and online PR trends

Sally Falkow - Social Media Strategist

CES to Focus on Internet Branding, Advertising and Games

by

Nifty New Gadgetry No Longer Sole Trump Card

Ad Age reports on the sudden resurgence of branding, including online branding, as a hot topic for the upcoming Consumer Electronics Show in Las Vegas.  I see a blurred line here on the complete concept of branding.  One could argue that “nifty new gadgetry” is a branding tactic in itself.  We do see more and more attention is being paid to the value of internet branding and I would expect this trend will continue to grow.