Our recent study of the top companies across several categories revealed that on average just over 80% are using some form of social media. Yet another study shows that most have not figured out how to calculate a return on that investment. According to a Hypatia Research report, “Benchmarking Social Community Platform Investments & ROI,” only 40% of companies … [Read more...]
Does Social Media Presence Trump a Website?
I've been studying the web presence of Fortune 500 and INC 500 companies over the past few weeks and it is very encouraging to see a correlation between those at the top of the lists and adoption of social media. During this same time I've seen several blog posts and articles suggesting that websites are a thing of the past and that Facebook and Twitter will dominate … [Read more...]
Is It Time to Re-Examine Your Media Relations Strategy?
The PwR 2011 Study shows that journalists are embracing the online world: 77% contribute content to a website or a blog in addition to their usual duties 87% prefer to receive press releases via email 91% want “easy access” via a link in the email to relevant background, bios and supporting information 87% want access to high res images 76% want verbiage they can … [Read more...]
Getting Social From the Inside Out
Like true beauty, online social conversations cannot just be bolted on from the outside. Facelifts and make-up might fool some of the people some of the time, but it's the internal beauty that wins every time. And so it is with social media. Go back and read The Cluetrain Manifesto again and get that vital clue: markets are conversations. The people who are active in … [Read more...]
Smart PR People are Using SmartTags
Have you heard of Smart Tags? According to Wikipedia, the original use of Smart Tags was a selection-based search feature found in later versions of Microsoft Word, and beta versions of the Internet Explorer 6 web browser. Smart Tags are now being used in many other ways: one is QR (Quick Response) codes and they're proving to be really useful in social media … [Read more...]
