Steve Rubel of Edelman spoke about how PR and journalism are changing and the need for companies and organizations to expand their view of media and media relations at the The Kenneth Owler-Smith Symposium at the Annenberg School for Communication and Journalism at USC last night. The Internet has created more than one new way to reach your and engage your audience, said … [Read more...]
Public Engagement Takes More Than One Media Platform
There was a full house at the The Kenneth Owler-Smith Symposium at the Annenberg School for Communication and Journalism at USC last night. Steve Rubel of Edelman spoke about how PR and journalism are changing and the need for companies and organizations to expand their view of media and media relations. The Internet has created more than one new way to reach your and … [Read more...]
Smarter Customers Require Smarter Business Practices
Your customers are getting smarter and more connected. They no longer want to do business in the traditional way - they want to interact with you on their own terms and in their own time. They connect through many devices and social media avenues and they expect you to be there and be responsive. They want you to be open to having a conversation with them. They expect you … [Read more...]
Interesting Content Sparks Conversations
Seth Godin has had smart things to say about internet marketing for many years. Back in January he spoke to John Jantsch of Duct Tape Marketing and they spoke about why some brands don't get any comments or conversation. "If people aren’t talking about you, there’s a reason. You’re boring," said Seth. Here is an example of interesting content and it has been viewed by … [Read more...]
Are You Tracking Social Media Conversions?
US businesses have definitely accepted that social media has to be a part of their marketing and PR activity – four in five US businesses with at least 100 employees will take part in social media marketing in 2011, says eMarketer. That’s a big jump from the 42% who used social media in 2008. eMarketer expects the number of marketers using the channel will continue … [Read more...]
