Standards for news releasesChris Heuer is on his 'walkabout' and attended the XPRL meeting in London this week.The other question we were striving to answer was “Who would be the most valuable supporters of XPRL that would get us to the point of broader adoption in the industry?” One path considered was to create demand from big clients who have a … [Read more...]
Social Media Club LA
If you are in the vicinity you should comeChris Heuer has been on the road setting up chapters of the Social Media ClubThere will be a launch of four chapters of the Social Media Club over the next two weeks If you are in the area, we encourage you to attend one (or more) of these meetings as Chris will be relaying his findings from the XPRL meeting that is taking … [Read more...]
Reaching the Younger Genration Online
Some savvy Church and State leaders have seen the lightMany, many years ago Cutlip and Center wrote the 7 C's of communication in their seminal textbook, Effective Public Relations, One of these C's is the channel you use to reach your audience.Use a channel your audience is familiar with and uses frequently, advised these PR gurus. The more things change, the … [Read more...]
RSS and Content Syndication: Part Two
How RSS Feeds Can Benefit Your BusinessIf you do a search for RSS and marketing in either Yahoo News or the blog and feed search engine Technorati, you’ll very soon realize just how fast the use of RSS is growing, Here are just a few of the comments made recently in the mainstream media and blogs:30% of marketers surveyed said that they have implemented RSS feeds … [Read more...]
Social Media Optimization
How to make your website social media friendlyOver the past few weeks there has been a fascinating meme developing around the concept of social media optimization. This is one of the ideas we will be talking about at the first meeting of the Social Media Club in Los Angeles on September 28th.Here is the list so farIncrease your linkabilityMake tagging and bookmarking … [Read more...]
