Another user-generated site bought by big media.Grouper, one of a number of YouTube wanna-bes, hit the jackpot when they caught the eye of Sony.Grouper has attracted a following of millions of fans - and they are not just passive viewers of Web-based videos. Grouper fans are creators of videos that can be shared withothers … [Read more...]
Market Wire Adds Social Media Options
Online news acknowledged as a big traffic driverGood for Market Wire! They launched their social media service yesterday. They can now deliver your news to community-driven online content forums and social media sites like Digg, Del.icio.us and Newsvine. According to their release Digg and Del.icio.us rank in the top 150 web sites for pure traffic, … [Read more...]
It’s Time To Add Video To Your Content Strategy
The adoption of online video reflects several trendsKeep your eyes on the rapid growth of online video, says the Sun-Sentinel todayThe adoption of online video reflects several trends afoot. One is the increasing adoption of broadband Internet services, like DSL and cable modems, into the home soaring 40 percent from March 2005 to March 2006, according to The Pew Internet and … [Read more...]
RSS and Content Syndication
A six part series about the use of RSS in Marketing and PRPart One: Introduction to RSS and SyndicationRSS stands for Really Simple Syndication. Also called web feeds, RSS feeds are a content delivery vehicle - a method of getting new content out on the Internet and sharing it with others. Originally created by Netscape, the technology behind RSS is well tested. It’s … [Read more...]
Online News Still Dominated By Yahoo News
More than half (54 percent) of all U.S. Internet users visited sites in the General News category in June 2006.These are the latest figures from comScore Media Metrix for online news sitesU.S. Home, Work and University Internet Users June 2006 Unique Visitors (x000) Category Reach Total Internet Audience 172,907 N/A General News 94,070 100% Yahoo! News 31,186 33% MSNBC … [Read more...]
