How to corral that free-wheeling user-generated contentPrevailing wisdom says you can't control the message anymore. User-generated content has a life of it's own and any attempt to make it into a marketing or PR vehicle will backfire.And have we not seen some spectaular examples of doing it wrong?Pontiac's social media site created in tandem with Yahoo is a much … [Read more...]
Marketers are Still Missing the Social Media Target
Media multi tasking has changed influences prior to purchaseBIGResearch's latest simultaneous Media Usage Study raises a big flag for marketers and PR practitioners: you're operating in a new reality of a consumer controlled communication model. This is not the first time we've heard that the traditional media models aren't working, but this study … [Read more...]
LA Times Announces Online Strategy
The paper admits it had fallen "woefully behind" in the shift to online journalismYesterday afternoon the LA Times announced a new model for the newspaper's reporting with the Internet at its center - go figure! And they came to this stunning conclusion after an expert review by previous editor Dean Baquet. Under the new plan there will be total integration of … [Read more...]
Social Media Marketing
How online behavior affects your bottom line.WebProNews has a discussion on the go about Social Media, PR and marketing. Jason Miller makes the point that in the real world we turn to colleagues and friends for information and advice, not sales people. And it should give you a clue as to what is occurring online and why social media is … [Read more...]
Add Video To Web Content Strategy
Online video makes good PR senseIn the wake of the FCC's issues with VNR's and the growth of YouTube, Internet video is catching on as a way to reachonline viewers. Witness the launch of Nuance, which got 35,000 views on YouTube from a very targeted audience and MultiVu's work for NVIDIA that got 65,000 viewers off Metacafe, reports PR Week.Broadcast is not going … [Read more...]
