Emails to the social networks result in the highest conversion rates"The money is in the list" still holds true. Email is alive and well and being fed by social media sites.MediaBuyerPlanner reports that Girls Learn to Ride, a site for young women interested in snowboarding and other extreme sports, uses social media sites to build their email … [Read more...]
Consumers influenced far more by consumer-generated content than by information from brands
68% influence friends and family post-purchase, magnifying the overall impact.Market research firm Compete recently published “Embracing Consumer Buzz Creates Measurement Challenges for Marketers.” The report has some interesting stats: Not only are consumers influenced far more by consumer-generated content (71%) than by information coming directly from brand … [Read more...]
PR Gets the ‘Heads Up’ on New Media
Daily 'Dog's survey tips blogs and new media as the top PR trend for 2007Last year I made the comment that many PR professionals had their heads in the sand about new media and online PR. According to the Daily 'Dog Pulse of PR survey, that's changing..Seems the heads are not only up, they regard this as the number one PR trend for 2007.What will be the most … [Read more...]
Web 2.0: a bubble or a boom?
Experts differ on the future of Internet-based businssesAre we in yet another Internet bubble that's about to burst? Depends whose opinion you get.The Wall Street Journal Online interviewed two tech, media and Internet (dot-com era, and current market participants) veterans, Tod Dagres of Spark Capital and David Hornik of VentureBlog.Dagres says there are similarities between … [Read more...]
Social Networking and Citizen Journalism On JWT 2007 Trend List
By examining what resonates with consumers, we can identify larger patterns that will shape our lives in the years to comeSeems all eyes are focused on "what's next?" Marian Salzman, executive vice president and chief marketing officer of JWT Worldwide, has weighed in with 70 products, services and trends that will define the new year.While online activities … [Read more...]
