These blog posts are polluting the blog world and misleading consumers by blurring the line between advertising and unbiased opinionThe LA Times reports that thousands of bloggers are writing sponsored posts touting such diverse topics as diamonds, digital cameras and drug clinics. The bloggers are spurred by new marketing middlemen such as PayPerPost that connect advertisers … [Read more...]
Cisco Betting on Social Media Tools for Internet Marketing Strategy
Social-networking tools being integrated into Cisco's Unified Communications suiteIn addition to their acquisiton of Five Across, which makes social-networking and forum software to help companies improve their internet marketing strategy and their communications with customers, Cisco sealed a deal this week to purchase software assets from, and acquire employees of, … [Read more...]
Telcos Fail to Capitalize on Mobile Web 2.0
Telecoms companies are failing to make the most of the growing popularity of the online information-sharing services of "Web 2.0", according to new research 'Web re-loaded: Driving convergence in the real world.' by global consultancy Arthur D. Little.This new report places users and user generated content in the spotlight yet again. Yet it seems US Telcos have not yet … [Read more...]
Broadband is Holding Back Web 2.0 Use in Southern Africa
Forward thinking agencies and corporates attend Web PR +We had 70 attendees in Cape Town and 60 in Johannesburg at the Web PR + conference.The Cape Town audience was more independents and bloggers and techie types, while the Joburg crowd was more agency and PR related. As one blogger who attended both sessions remarked the difference in the audience led to a … [Read more...]
Why I haven’t been blogging this week
I am in Cape Town visiting familyAs I sit at a pavement cafe in Camps Bay drinking red Africa tea and hanging out with my son and his family, blogging has been the last thing on my mind.But tomorrow the nose goes back to the grindstone. I am speaking at the WebPR conference here in Cape Town. then I am off to Johannesburg to do another one March 2nd. I … [Read more...]
