The Cluetrain Manifesto said markets are conversations. They predicted that we were headed for an online version of the ancient marketplace where people would meet, share information and compare experiences with vendors and products. We're certainly seeing that trend develop online with recommendations and reviews playing a rapidly growing role in influencing purchase … [Read more...]
Is your Social Media Manager Kicking A.$$?
Guest post by Cokey Falkow Does your marketing and public relations feel like a gamble these days? It seems like everyone and his proverbial dog are talking about the advent of the new model of media. But what the heck does that mean to someone who owns their own business? How do you navigate these uncharted social media waters? Do you put your business in the hands of … [Read more...]
Evoking Emotion: Digital PR Tip #4 Earned Media
In their 2011 State of the Media report Pew Research predicted that the sharing of news content would be the one factor that has the most impact on the news industry in the next decade. Most of the content gets shared on Facebook – 2011 saw this figure increase from 44% to 52% of all content shared online. Facebook reported 1 billion items shared a week in July 2011. … [Read more...]
Social Media & Digital Marketing Engagement Gap
A new study from the CMO Club and Digiday uncovered a gap between how people use social sites and how we're marketing to them on those platforms. They started out looking for something completely different - the gaps in the capabilities and perspectives amongst marketers, agencies and publishers, but found that another gap existed: The real glaring gap is the massive divide … [Read more...]
To blog or not to blog – that is the question
Some conflicting numbers showed up this week about blogs: The State of the Blogosphere from Technorati claims 70% of businesses are blogging. According to a recent analysis of websites and blogs by Percussion only 20.5% of mid market tech companies have an active blog. UMass Dartmouth studies show that back in 2007 INC 500 companies were outstripping the Fortune 100 … [Read more...]
