I am off to NYC today to attend the Cluetrain eventBack in 1999 I discovered a book called the cluetrian Manifesto. Chris Locke, Rick Levine, Doc Searls, and David Weinberger nailed 95 Theses on the door of the Internet and challenged us all to wake up to a transformation underway in how companies and people engage in markets. My interest in the Internet and how it … [Read more...]
PR’s get the theory of blogging, but need guidance on implementation
A survey done late last year reveals PR pereceptions about bloggingPR's as a general rule 'get' blogging, but a new survey shows some big gaps in knowledge of how to implement a blog successfully. PR's do understand the benefits of blogging and are very aware that as a form of communication to stakeholders it can be very valuable:94.4% agreed or strongly agreed that blogging … [Read more...]
Social Media Press Release 2.0
Marketwire leaps into social media with both feetMarketwire unveiled their new social media wire service product today. After almost a year of research and development they are offering some innovative features and options.Whether you think a social media press release is a great idea or the biggest bunch of BS, it's refreshing to see a conventional, … [Read more...]
Microsoft’s Internet Strategy- Buy Yahoo!
MS sees this as a way to accelerate the move to a more social webDavid Utter at WebProNews is reporting on a conference call taking place right now as Microsoft bids to purchase Yahoo! for $44.6 billion. The move is designed to create a more credible competitor to Google and deepen Microsoft's position in the market for online business software, says CNN money. … [Read more...]
Young Opinion Elites an Important Audience for Businesses
Trust in media and experts back upThe ninth annual Edelman Trust Barometer shows the United States is experiencing the widest divide between business and government in the survey’s nine-year history. 58% say they trust business to do what’s right, an all-time survey high. Only 39% trust the government. Imagine that!Twenty-five-to-34-year-old opinion … [Read more...]
