The pulse factor is vitally important in the Web 2.0 world of content and user-driven interactionsAndrew Goodman of Page Zero Media has a great post at Search Engine Land today about the necessity for a website to have fresh content and look alive.Fresh content gives you better search results - in recent weeks we have seen posts in digg and other social media sites appearing at … [Read more...]
Social Media Influence
Only 10 percent are influencers or opinion leaders. It takes time, commitment and an ability to communicate to be an influencer. The concept of opinion leadership - that 90 percent of the world is influenced by the other 10 percent - came out of a study conducted by Lazarsfeld, Berelson and Gaudet.back in 1944. Finding these influencers is the search for that 10% and has … [Read more...]
CES: What Happens in Vegas…….
Influences your marketing strategyThe Consumer Electronics Show (CES) held in Las Vegas every January is usually techie heaven, but this year the show is crawling with marketers looking for the latest digital innovations. And they're not just CMOs from the hi-tech sector either. Among the 140 000 people looking the lastest, greatest, neatest … [Read more...]
Social Media Adoption Has Communicators Out of Sync
It's all about the 'public of one'The 2007 Media, Myths & Realities of media usage among consumers and communications professionals conducted by global public relations firm Ketchum and the University of Southern California Annenberg Strategic Public Relations Center shows just how out of sync communicators are with their audiences.Consumers turn to family and friends … [Read more...]
Conversational Marketing is Actually a PR Technique
PR Can Learn From Successful Online Ad CampaignsIn a recent post about who is in the conversation John Batelle that while the online conversation has very obvious benefits for the users, one of the troublemsome spots has been how do we keep it going and still pay the rent? Or the hosting, in this case.Most writers who have a following online … [Read more...]
