Good PR (public relations, not PageRank) can influence search rankingI spoke today at a session at Search Engine Strategies in New York City. Even though we were the second-to-last session on the last day of the show our session was very well attended. I talked about HerRoom.com and their sports bra BounceTest videos. The videos show women running on … [Read more...]
OJR’s ‘pep talk’ about the news media
If the recent reports of newsroom layoffs, buyouts, falling newspaper circulation and crashing news company revenue have you feeling like there's no hope, this 'pep talk' from the Online Journalism Review from USC Annenberg should cheer you up:Newspaper circulation might be down, but online newspaper readership is up. The Los Angeles Times lost more subscribers … [Read more...]
Disney Resorts Global Strategy
Wardle discusses the impact social media has had on marketing Disneyland Resorts in the digital era.Disney launched their podcast for their 50th anniversary and Duncan Wardle, Vice President of Walt Disney World and Global PR for Disney Parks, speaks to Eric Schwartzman about why Disney believes that credibility is more important that control and why you have to open a dialog … [Read more...]
Website Content Strategies Important to PR
Writing good online content audio conference from PR UniversityBulldog Reporter's PR University audio conference covered all aspects of web content and writing for the web,Jon Greer, who blogs at Catching Flack, took notes and blogged the session. A comprehensive web content strategy will assist you to write better content across all online … [Read more...]
The Cluetrain Stops in New York City
Doc Searls looks back at the last ten years and ahead to the next tenDoc Searles, one of the authors of the Cluetrain Manifesto, spoke at an event in New York today. Looking back on how the manifesto came into being he told us that the book came out of conversations about how out of sync marketers were with the changes in the way people connected and communicated with … [Read more...]
