Social media marketing is spreading. Companies are recognizing the benefits of blogs, online video and social networking sites such as YouTube, Facebook, Twitter and more. According to Forrester Research, the number of social media “spectators” - people who read or watch social media - has increased from 48 percent last year to 69 percent of the people who venture … [Read more...]
Benchmark Report – State of Online PR in the UK
eConsultancy just released their 2008 Benchmark Report about the state of Online PR in the UK. The results show a surprisingly large percentage of retained PR budgets are being spent on Online PR. Company respondents report that 39% of their PR activity is online whilst agencies report that 47% of their clients’ retained fees come from online PR. When companies outsource … [Read more...]
Optimized Press Releases and News Search
There was a lot of discussion at Search Engine Strategies in Chicago this week about online PR, optimized press releases and search. Since Google started returning news results in what they now call Universal Search results pages, and news is one of the most clicked results on a page, its become vital to understand how search works and how to get your content in many different … [Read more...]
SES Chicago V ideo Interviews
SEO tips form the speakers each day this weekI am at SES Chicago 08 with the video crew from Firebelly Marketing in Indianapolis. We'll be talking to keynote speakrs and panelist today and tomorrow and the vidoes wil be postedon YouTube and on htis blog every day this week.So if you were not able to attend, at least you'll get some of the highights.Stay tuned.And follow me on … [Read more...]
No Place To Hide – PepsiMax Suicide Ads
Social media is the ultimate bright light that kills any hope of keeping something hidden in a closet. And the speed of that light is - well, the speed of light. Witness the PepsiMax suicide ads printed in a niche lifestyle mag in Germany. Some folk found the ads offensive and in no time flat they’d been scanned and posted to the Web. One of the people who saw the ads … [Read more...]
