Brands that fail to embrace and engage in online consumer dialog are set be among those most severely affected by an economic downturn says a new study from the UK. The Online Shopping and Credit Crunch Survey Report conducted in the UK by E-consultancy found that some 64% of respondents surveyed said they would reduce their spending generally in view of the deteriorating … [Read more...]
Let’s Hear it for the Blog
Seth Godin and Tom Peters talk about the power of blogging at the Open Forum. Peters says it’s the best marketing tool by a long shot. HubSpot says there are 6 fundamental benefits to corporate blogging that should not be overlooked: 1) Gain Visibility as a Thought Leader 2) Engage Customers in a Dialogue 3) Every Blog Article is an SEO Opportunity 4) Blogs Are Link Bait … [Read more...]
What if They Say Bad Things About Me?
Many cities now have a Third Tuesday meet up groups. The session in Toronto this week was moderated by Jeremy Wright of B5 Media. Dave Fleet posted about the Q and A session and he offers a perfect answer to the question that was raised: Q: What do I do if people say bad things about me? A: They already are - you’re just can’t hear them! If there’s a problem … [Read more...]
BtoB Marketers Missing Valuable Online Opportunities
Image by Adactio Seventy percent of business-to-business technology marketers are missing valuable opportunities to directly influence sales decision makers by not incorporating Really Simple Syndication (RSS) into their company’s online marketing strategy, according to survey results released by B2B marketing communications firm MarCom Ink. Of the 300 U.S. B-to-B technology … [Read more...]
10 Strategies That Make Sense in a Tough Economy
photo courtesy of emdot Every day we hear about more bail outs and unemployed Wall St whiz kids. Companies are looking for ways to tighten their belts and many are faced with shrinking budgets and dwindling resources. Crazy as it may seem, in a tough climate marketing and PR budgets are often the first to get the axe, Now is not the time to communicate less - it’s more … [Read more...]
