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Sally Falkow - Social Media Strategist
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Newspapers Tapping Into the Online Conversation

June 9, 2009 by Sally Falkow

Image credit: R. Rasmussen In a Q&A interview with Paul Smalera on True/Slant Jennifer Preston, NYTimes social media editor said the conversation, the tips,  and the ability to monitor trends has all been helpful to their reporting. Leah Betancourt, digital community manager at the Star Tribune in Minneapolis, Minn.writes in a post for Mashable that social networking sites … [Read more...]

Women Turn to Blogs for Advice, Information and Recommendations

June 7, 2009 by Sally Falkow

A new study from BlogHer, iVillage and Compass Partners shows that 75% of the women online are involved in social networking. But one figure that stood out for me was that women who used blogs were more than twice as likely to do so when they were seeking information, advice and recommendations than were women who participated in social networks. When providing advice or … [Read more...]

Women Turn to Blogs for Information, Advice & Recommendations

June 6, 2009 by Sally Falkow

A new study from BlogHer, iVillage and Compass Partners shows that 75% of the women online are involved in social networking. But one figure that stood out for me was that women who used blogs were more than twice as likely to do so when they were seeking information, advice and recommendations than were women who participated in social networks. When providing advice or … [Read more...]

How Old Media Can Make New Media Work

June 4, 2009 by Sally Falkow

While most old media is declining, NPR’s audience has grown 47 percent since 2000, according to figures from Arbitron, reports The Washington Post. More than half of NPR’s daily audience comes from its two “core” news shows, “Morning Edition” and the evening “All Things Considered.” What’s their secret?  Mashable’s … [Read more...]

News Content – Where are we headed?

May 7, 2009 by Sally Falkow

This has been a week full of stories about newspapers - both offline and online The Newspaper Association of America announced that traffic to newspaper websites  increased 10.5 percent in the first quarter of 2009 attracting an average of 73.3 million monthly unique visitors. When asked about plans for mainstream news websites to charge for content Rupert Murdoch said  … [Read more...]

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