What is multicultural social media? Last night I spoke at a PRSA LA event on reaching diverse audiences with social media. One point came across clearly from all four speakers on the panel: people gravitate to like-minded people. They form communities around some common bond, but it's not necessarily around language, ethnics or culture. It can be an idea or a … [Read more...]
Brand Loyalty: are your customers slipping away?
A new study from the CMO Council and the Pointer Media Network shows that the recession has had a major impact on brand loyalty. The truth about brand loyalty, and its frequently transient nature, may surprise many seasoned brand marketers and retailers, says the report. Only 48% of the high-loyalty consumers identified in 2007 remained loyal in 2008. Key findings of … [Read more...]
CEO’s Need Online Brand Building
Image Credit: Jurvetson Never have CEOs been under so much scrutiny. Nearly half of a company’s reputation is attributable to its CEO, says the Burson-Marstellar “Building CEO Capital” report. And ninety-two percent of business decision makers who view a CEO favorably are also likely to maintain confidence in a company, even if its share price lags. During … [Read more...]
Getting the Numbers Right
Image Credit: Cod Gabriel. Social Media moves at a rapid pace. Changes in behavior happen much faster than we’re accustomed to. It’s important to stay ahead of the curve and have your finger on the social media pulse, so that you don’t make mistakes in your planning due to operating off old numbers. Augie Ray calls out a few marketers who have made … [Read more...]
Dell Sales off Twitter top $3million
Dell made a statement on their Direct2Dell blog this week that they can attribute more than $2 million in revenue to their @DellOutlet Twitter feed. They now have over 600,000 followers on this feed. In addition Dell is also seeing that this Twitter feed is driving interest in new product. People come from @DellOutlet on Twitter into the Dell.com/outlet site, and … [Read more...]
