I just read a post titles The Week the Media Crashed on the Communication and Leadership Policy blog from the Annenberg School of Communication at USC. It's one of the best posts I've seen about the shifts in media consumption and what this means for mainstream media news outlets. This is a 'must read' for anyone in PR or marketing. Since there are no comments on the … [Read more...]
3 Pillars of Online Marketing
I interviewed Aaron Kahlow at the Online Marketing Summit in Long Beach, CA. In his keynote Aaron spoke about the 3 pillars of online marketing and how social media is the roof that covers all 3 and enhances everything else you do. The 3 pillars area: Search - something PR people really need to learn for news search Email Marketing - still a backbone component and … [Read more...]
B-to-B companies have social media capital
B-to-B companies are seen as conservative when it comes to new marketing ideas. They tend to hang back and watch someone else go first, said Elizabeth Sosnow, Managing Director, Bliss PR in an interview with The Daily Dog. Sosnow was talking about an analysis they did of 46 large and small management consulting firms. "This is an industry built on content, case studies and … [Read more...]
Social Media – campaigns or relationships?
Image credit: Ley Photography Brand sponsored social media campaigns are popping up everywhere. From SeaWorld, Starbucks, and Dunkin’ Donuts, to Cadbury, A&E, and even Universal, it’s officially the hot trend to replace or supplement traditional marketing campaigns with social media. According to Forrester Research’s Social Technographics update 76% of all US … [Read more...]
What Content Works Online?
Listening to the online conversations can give you insights into what people are interested in. It should also give you a bright idea about what kind of content you can produce that brings value to that conversation. How you present that content determines whether you're successful. You need to find the content about your cause, company, product or service that gives … [Read more...]
