Over 1000 women bloggers gathered at BlogHer in Chicago this past weekend. Despite some women bloggers feeling fed up with the pressure of approaches from PR people, the Ketchum survey of attendees found that one in four bloggers has provided marketers with information or feedback collected on their blogs to help the marketers address women. More than half (53%) of the … [Read more...]
Back-to-School Pitches on Social Media
We're heading into the dog days of summer and many parents are thinking about Back-to-School time. So apparently are retailers with Back-to-School merchandize. Candies' new back-to-school commercial featuring Britney Spears appeared on Facebook and was promoted on Twitter. It will only be seen on TV on MTV on Monday - four days after the social-media debut. "Last year, … [Read more...]
Smartphones increase African American use of the Web
More Americans are accessing the Internet using wireless mobile devices such as smartphones and laptops, according to a study by the Pew Research Center’s Internet & American Life Project. “Use of the Internet on mobile devices has grown sharply from the end of 2007 to the beginning of 2009,” with 56 percent of Americans saying that have “at some point used wireless … [Read more...]
Prepare Your News Content for Mobile
Image credit: Robert Scoble Just when you think you’re getting all the social media technology under your belt along comes mobile. One out of every seven minutes of media consumption today takes place via mobile devices, according to new research from IPG’s Universal McCann and AOL. That’s expected to grow by 60 percent over the next two years. The proliferation of … [Read more...]
Marketing to Women in Social Media
Women are responsible for more than $5 trillion dollars of spending every year. We're a growing economic force in the world and more companies are recognizing the need to understand our preferences in much greater depth. SheSpeaks.com is a community of smart women created around this idea. "What if, as women, we could get together in large numbers and tell companies what we … [Read more...]
