Charlene Li, author of Groundswell, gave an excellent keynote at Search Engine Strategies, San Jose this week. Titled The Future of Search she spoke about where the web is going, how search and social will intersect and how we can prepare for what’s ahead. In just 10 years we’ve moved from 10 blue links on a page to Google Universal with blogs, twitter posts, … [Read more...]
Companies Have Social Media Concerns
While one study shows that the number of companies now using social media marketing has jumped from 20% in 2007 to 66% today, the National Study of management, marketing, and human resource executives.reveals that one in eight has concerns about what the effects might be. Among those not yet using social media, the primary concern is confidentiality and security (40%.) … [Read more...]
Dollars Keep Flowing to Social Media Marketing
At a recent event I was asked whether I thought social media was a fad. The finding of a new survey from the Association of National Advertisers, BtoB Magazine and marketing services firm Mktg should put that thought to rest -- more than half the marketers polled (55 percent) said they've shifted funds from traditional media budgets to execute social media campaigns. 48 … [Read more...]
Smart Mall Marketing
ven though we hear that the recession is turning the corner, layoffs are expected to continue for several more months says the ADP. That reflects in spending trends and many retail stores in malls are feeling the pinch. One mall management company is turning to social media to drive traffic to their properties. Each participating mall will begin using Facebook and Twitter … [Read more...]
Twitter Best Social Media Tool for Business
When Abrams Research polled 200 social media leaders about the future of social media and they got some surprising answers: Best social media tool for business: 40% of respondents picked Twitter 21.3% chose LinkedIn 18.8% said YouTube 15.3% said Facebook However, when asked which tool they pay for the result was very different: Facebook came in first with … [Read more...]
