According to Google Insights for search there is a rapidly rising interest in social media strategy. And rising right along with it are searches for social media training. These searches are coming from United States Canada United Kingdom And there's been steadily increasing news coverage of these two phrases - with the interest in training ramping up mid 2009. The … [Read more...]
Social Media Training is not just for PR. Learn to be a Social Business
On Wednesday morning a group of people interested enough in social media to brave the LA traffic gathered at the W in Westwood for the Visible Technologies Social Media Readiness breaskfast. The first speaker was Esteban Kolsky of ThinkJar. Kolsky was a Gartner analyst and now does work on social CRM and strategy. He spoke about the depth of unfiltered intelligence available … [Read more...]
Media Releases and Online Newsrooms Evolving
Ian Capstick posted an excellent piece about news releases and online newsrooms in the PR column of the PBS MediaShift blog yesterday. (And of course we were delighted that he chose a release about the Social Media Roadmap webinar series I did with Marketwire as his example.) News Releases Looking back at the history of the press release one can see that the way we … [Read more...]
Making the Most of Your Social Media Content
In a recent analysis of social media use by large and small corporations across several sectors we found that less than twenty percent have buttons showing where else they have content. And many of them don't carry a consistent branding and message through their blogs, Facebook pages and Twitter feeds. If you are not yet vigorously active on Facebook, take another look at … [Read more...]
Social Media – Where’s the beef?
It's been a very busy social media week in LA. On Tuesday I went to the North American Journeys Summit for DMOs (Destination Marketing Organizations.) On Thursday I went over to Hollywood to speak at the Entertainment Publicists breakfast workshop on social media and then hared back to Pasadena for Social Media Club, San Gabriel Valley. One thing I've been hearing and … [Read more...]
