"We still don't care about your personal brand" tweeted one of the social media thought leaders yesterday and that set me thinking: does anyone care? I guess many people won't care. But I know people who want to do business with you, or hire you, definitely care. So how can you improve your online presence and build up a good network? Start with a plan. Random acts … [Read more...]
Social Media ROI
"Many companies have yet to capitalize on social media's ability to not only listen to customers, but analyze conversations and turn the information into bottom-line benefit." So says SAS in the findings of their survey of 2100 companies: More than half of them are using social media. 75 percent did not know where their most valuable customers are talking about them. … [Read more...]
Social Media Intelligence
If the challenge for 2011 is how to engage, converse and be really social in our communications it would seem that stumbling block to success is a failure to apply the social media mantra: listen, learn and respond. If we are not basing social content and activity on social media intelligence (listen and learn) how can we respond appropriately? Innovation is good. … [Read more...]
Branded Content – a Controversial PR Direction
The Independent, A UK newspaper, recently highlighted the PR trend of publishing content. Instead of relying on the media to tell their stories, as they have for the last 100 years, companies are beginning to act like the media. Public relations is flexing its media muscles like never before and strong-arming its way into areas once considered the exclusive domains of … [Read more...]
Social Media Training a Resume Must-Have?
“Anyone looking for a job in today’s competitive market without using social media is at a distinct disadvantage.” So says Leonard Witt, the Robert D. Fowler Distinguished Chair in Communication and founder and executive director of the Center for Sustainable Journalism at Kennesaw State University. Witt points to data from CareerBuilder: Social media is one of the … [Read more...]
