The 2010 Edelman Global Trust Barometer released today might motivate you to take another look at your 2010 PR and social media strategy. For the first time trust and transparency rank as important to corporate reputation as the quality of products and services. In fact, in the U.S. and in much of Western Europe, those two attributes rank higher than product quality—and far … [Read more...]
Are You Ready for PR in 2010?
Although we're bombarded with information about social media from all sides, and we do hear about successful programs, it seems that in too many cases we're still stumbling in the dark. Almost half of the worst PR blunders of 2009 had an online component. "The biggest lessons learned this year are in the social media sphere," says Michael Fineman, president of San … [Read more...]
Social Media Essential Skills for Marketing and PR Jobs
The CMO Club polls its members each week and the most recent question put to the group was: What is your top priority for hiring? Social Marketing was at the top of the list with 39.2% with comments such as “The biggest gap I have is Social Marketing expertise. We all know the basics, it’s applying new social networking capabilities to our marketing mix.” and “A few … [Read more...]
PR Trends 2010: Video
There is no doubt that we've become a visual lot. If a picture is worth a thousand words a video is definitely worth a couple of thousand. Watching video online has exploded in the last three years. YouTube is now the 2nd biggest search engines after Google. People search YouTube to find videos about the subject they're interested in. No surprise then that How-To videos are … [Read more...]
PR Trend 2010: Companies will realize social media can’t be outsourced to PR
As we move into the next phase of social communication online the idea of outsourcing your social media activity to a PR agency makes less and less sense. Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. Same old tone, same old lies. No … [Read more...]
