The business landscape is changing and marketing strategies have to change too.Back in 2001 I surveyed over 100 marketing execs in mid sized companies and asked them this question - Do you have an Internet Marketing Strategy?Mostly I got a long silence. Very few had thought of how to make the leap onto the Internet. Many felt that the death of the dot coms … [Read more...]
Online News and Publicity
Press Release distibution online makes senseWe are indeed a wired nation.88 percent of online Americans say the Internet plays a role in their daily routines, and 64 percent of Internet users say their daily routines and activities would be affected if they could no longer use the Internet. (Pew internet and American LIfe Project)One of the activities that's growing steadily … [Read more...]
Rebirth in online brand advertising
Honda campaign shows the value of online brandingThe Honda experience is being played out all over the Web, prompting experts to predict a rebirth in brand advertising online.Online branding ads use rich media, meaning they include video or animation. They are aimed at creating an image for a company or a product - not immediate click-through sales.The Honda … [Read more...]
Can blogging kill traditional marketing and PR?
Why take the long way round and hope the right person will read your message - Use a blog>>The tried and true marketing and PR departments may one day make the endangered species list thanks to a rush of corporate interest in blogs and RSS feeds.>> Internet NewsPretty harsh words.Businesses have cottoned on to the fact that blogging and news feeds are gathering … [Read more...]
Search is changing how you market to your public
When your market is online and searching, it switches the direction of the communicationSince 1939 Marketers have been using the Laswell model of Whois sendingWhat Messageusing Which Channel (Media)to reachWhomwithWhat ResultWell ,the Internet turned that 180 degrees around. The one who holds the mouse is in control. It's no longer a passive one way communication through … [Read more...]
