Marketing and Brand get value from web contentWords of great wisdom from the Marketing Profs!"Marketing professionals are responsible for the overall communication of products, services and brands. Because your Web site is such an integral part of your communication strategy, doesn't it make sense to put more content control into the hands of marketing experts?"And … [Read more...]
SEO – Internet Marketing Strategy
Fortune 100 missing out on market shareThe 2004 study of the first 100 companies in Fortune Magazine's Fortune 500 list revealed that only nine had definitive, ethical optimization campaigns — up from just three in 2002 — indicating that this powerful group may be missing out on valuable online market share and brand value Although 44% showed some optimization, … [Read more...]
Web Content Strategy and SEM
SEM and content are the mainstays of your results.If you haven't already explained search engine marketing (SEM) to your CEO, CFO, president, or marketing VP, now's the time, says Kevin LeeHe makes the point that SEM can get great results and CFO's love a return on their investment.But getting the search part right is only half the battle. What happens once you get them to … [Read more...]
Internet Marketing Strategy At Coke
Big brands see rewards from online marketingIn an interview with IMedia Connection Coca Cola's Mark Dooley said "As we look to 2005, it seems more brands within the portfolio have shifted more dollars to digital. We utilize online media for a variety of purposes: building brand awareness, driving trial, and of course, direct response -- i.e. obtaining signups and … [Read more...]
Web Content Strategy creates quality perceptions
How a website can increase the value perception and conversion ratesWeb shoppers find quality trumps price when making decisions online, according to a new Millard Group Online Survey. And how does a website raise the perception of value? With their content.One of the purposes for a good web content strategy is to raise the trust and value perceptions of the … [Read more...]
