Business blogging - both good and bad.Another good article in Marketing Profs todayBL saysMost people would rather have a root canal done than write something coherent, pithy and provocative every day. It takes talent, skill and training to write down ideas clearly and make them interesting to read. Ain't that the truthWriting is a skill and writing for the Internet is a … [Read more...]
RSS feeds
Marketers must master RSSAs RSS emerges, "pull" communications become as important as "push," eventually growing even more so. This is the sea change that eventually will affect all of marketing communications - Marketing Profs (this is premium paid content)This two part series from Marketing Profs on why we need to learn about RSS and use it as … [Read more...]
Is Email still a valid Internet Marketing Strategy?
Blogs and RSS feeds get the message to your audienceThe overall unique open rate for emails has exhibited a year-over-year decline, dropping from 28.7 percent in Q2 2003 to 22.3 percent reports Bigfoot Interactive. As ISP's tighten up the email rules and delete messages before they even hit the inbox, e-mail marketers are fighting an uphill battle.A blog with an RSS feed can … [Read more...]
How ‘Brand Journalism’ Affects Web Content Strategy
It's the new buzz, but is brand journalism really something new?Spearheaded by McDonald's statement that they will no longer pursue one consistent brand message, but will tweak the message for different media, there's been a buzz around the term 'brand journalism.'Marketing Guru Seth Godin says it's a move in the right direction. Laura Ries, author of the Fall of … [Read more...]
Internet Marketing Strategy Starts With Keyword Research
Finding the right keywords takes more than Google and OvertureKeyword research and analysis aren't as simple as using the tools available at Overture and Google. Web site owners must go beyond these tools and look at the big picture, says Shari Thurman.It makes good sense not to rely on one tool. When you check your keywords in Overture, Google, Wordtracker and … [Read more...]
