Another 2011 trend predicted by ClickThrough has PR implications: Many companies have excellent existing content in PDFs, brochures, PowerPoints and offline video that can be converted to digital assets, put online and filtered into the social web. One way to do this is to publish your content on social platforms like Scribd, Slideshare, Docstoc and Issuu - they all have … [Read more...]
2011 Trends: Make Your Corporate Site A Social Media Hub
EyeforTravel published their 2011 Trends and their number one pick is the increasing need to integrate social content and activity on your corporate website. As budget freezes start to thaw, it’s time for them (companies) to consider how to integrate social media functionality, for example, incorporating the power of Facebook comment boxes on site to provide a feedback … [Read more...]
Is it That Easy?
Last week I wrote that for a company to successfully integrate social media with their PR activities they have to listen, learn and respond. @HughesPR asked if it is that simple Listening is not hard these days. There are now over 200 tools that can help you gather the conversations. The next step is not so simple. Finding the right content and figuring out … [Read more...]
Content Marketing – The Competency Gap
This time last year I put branded content on my list of PR trends to watch in 2010. This trend definitely found traction in 2010 - content spend was at 33 percent of marketing budgets, up 11% from 2008. According to the Meltwater Future of Content report content marketing strategies are at the forefront of marketers' minds as we move into 2011. There is, however, a … [Read more...]
PR in 2011 – Listen, Learn and Respond
In 2000 the Cluetrain Manifesto made some predictions about how the Internet would change communication, behavior and, as a result, how we do business. “Companies need to listen carefully to their employees and their market. Corporate firewalls have kept smart employees in and smart markets out. It's going to cause real pain to tear those walls down. But the result will be … [Read more...]
