If you're not marketing on the Internet you'll be left behindEvery business today needs to have an Internet Marketing Strategy. The Net is fast becoming the most influential channel and medium we have.Your website is your face to the world and the place people come when they want to find out about who you are and what you offer.So being found is step one. Search engines … [Read more...]
Driving traffic back to your site with email
Short subject lines get opened moreNew research from EmailLabs advises e-mail marketers to keep subject lines short and hyperlinks plentiful. A successful web content strategy has to take into account the fact that it can take at least seven interactions with a new visitor before hey decide to do business with you.You have to keep them coming back.New and interesting … [Read more...]
RSS, Blogging and PR
Business blogging a vital piece of Internet Marketing StrategyRoland Tangloa says blogging and RSS are sounding the deathknell for PR. These new technologies are changing the face of PR and Marketing and if PR professionals don't wake up and smell the feeds, they will slide into oblivion as technology bypasses them like an express train.Corporate … [Read more...]
Is Content Management A Part of Your Web Content Strategy?
Content Management Systems a must for PRUIE's Christine Perfetti conducted an excellent interview with Adaptive Path's Jeffrey Veen, a recognized Web Design and CMS expert. In the interview, Veen says development teams need to create a web content strategy thatanswers several questions: 1) Why are we generating this content?2) Who is the content for?3) What is the … [Read more...]
Blogs: should they be a part of your Internet marketing strategy
Ignore blogs atyour perilWhen I spoke about blogs as an Internet Marketing strategy at the Independent Practitioners Group of PRSA-LA last week, there were questions about blogs and consumers trashing corporate press releases and marketing materials.Adrants reports that Intelliseek CMO Pete Blackshaw says marketers can no longer ignore weblogs as powerful influencers … [Read more...]
