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Sally Falkow - Social Media Strategist
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Blog is word of the year

December 30, 2004 by Sally Falkow

Blog in dictionaryNow here's an indicator that blogs took the world by storm this year - the American Merriam-Webster dictionary publishers dubbed "blog" as word of the year for 2004.They chose blog to mark the rise in influence of bloggers,  who are simultaneously courted, ridiculed and feared. They were courted during the run up to the elections and … [Read more...]

Blogging number one tech trend

December 29, 2004 by Sally Falkow

Fortune list top 10 tech trendsIt's nice to see blogging at the top of Fortune's top 10 list for 2005.Their in depth article about how influential bloggers have become is a great read.The main point of the story: Blogs are not only a new form of publishing, but also a new form of communication. Blogs are comparable in import to e-mail or instant messaging. As a result, they … [Read more...]

The power of blogs

December 28, 2004 by Sally Falkow

Blogs can boost your product—or destroy it. Either way, they've become a force business can't afford to ignore.There is no longer any question about the power of bloggers.Micro Soft felt the lash of bloggers when they launched MSN spaces. Just one more example of why you have to monitor what is being said in blogs about your company and your … [Read more...]

Blogs and PR

December 27, 2004 by Sally Falkow

Bacons will monitor blogs next yearPR professionals should pay more attention to blogs and blogging - even Bacon's Information plans to monitor online news blogs from next year. The new service targets public relations professionals. When the mainstream PR services like Bacons are watching blogs, it's itme to find out  what PR has to do with blogs.A tool like PR … [Read more...]

RSS latest Internet marketing strategy

December 27, 2004 by Sally Falkow

News on demand with RSS feedsMore and more websites are realizing how useful an RSS feed is to syndicate content or bring the content to your readers.The use of a news reader allows your users to receive an aggregate of headlines and small news digests as they are published. These headlines will arrive in their reader as they allowing them to see the days news, … [Read more...]

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