Why users like RSSMost of us have bookmarked hundreds of websites. Keeping track of them all is too much much work. We have busy lives and having a tol that alerts us when our favorite website updates their content is a boon.RSS makes Web-site updates come to you. And it's no longer just for geeks.For publishers, this is the content strategy you should … [Read more...]
RSS, Syndication and PR
Why RSS is the must have tool for PRThe PR Society of America seminar "PR and Emerging Communication Channels," addressed the emerging phenomena known as Web logs (blogs) and Real Simple Syndication (RSS)Steve Rubel, author of micropersuasion, opened the seminar by commenting on the power of RSS. "Basically, RSS TiVos the Net for you. It captures everything … [Read more...]
RSS Syndication
Can RSS be a tool for PR professionals?As more and more people turn to the Internet for their news, PR professionals are begining to realize that the best place to reach journalists and corporate audiences is online.So how do you reach them? If you build a website or a media room will they come?RSS - Real Simple Syndication - is one way PR professionals can … [Read more...]
Internet Marketing Strategy
Web metrics drives an effective web content strategyThere are many sophisticated web metrics packages that can track every click on your site.But what does it all mean? Marketers are drowning in data. Those who want to do more than count clicks are turning to service providers who combine analytics with other metrics to answer “how” and … [Read more...]
RSS, blogs and feeds
Morgan Stanley Internet Marketing Strategy ReportThe latest report on Internet Marketing Strategy from Morgan Stanley comments on the effect of News Engines, blogs and RSS feeds. Blogs and RSS feeds will be line items in marketing and PR budgets in 2005See AlsoAn Update From The Digital World 2004Three factors are driving online momentum: RSS, blogs and News Engines … [Read more...]
