New PR technologies like blogs and RSS can increase your media coverageA new study from Euro RSCG Magnet and Columbia University found that more than half of journalists use blogs in the course of their work, reports ClickZ. 51 percent use blogs regularly, and 28 percent rely on them to help in their day-to-day reporting duties. Journalists mostly used blogs for finding … [Read more...]
About.com evangelizes for RSS and SEO
Websites that get "buzz" on the Net are most often ones that are shared through word of mouseWhen About.com starts writing about RSS you have to know it has hit the mainstream full stride."RSS is the perfect link builder. Google especially looks at inbound links as part of determining a page's ranking importance (otherwise known as PageRank) and RSS provides a wonderful … [Read more...]
Newsday circulation scandal
Could this be connected to the media shift?Some reports I saw this week piqued my interest.NewsDay has admitted that it had inflated its circulation by about 100,000 copies on weekdays and Sunday for the 12 months ended September 2003; Hoy's circulation was inflated by 45,000 copies during the same period. Parent Tribune Co. has set aside $90 million to reimburse … [Read more...]
New Online PR technologies in the Mainstream Media
Wikis in the LA TimesWhere will the mainstream media go next?The LA times is experimenting with a wiki on their editorial page.They were one of the first papers to announce their own RSS newsreader and offer news in feeds.PR people have to get up to speed on these toolsFrom: Dan Gillmor … [Read more...]
Interview with the RSS Diary
More on RSS and content strategyI was recently interviewed by Rok Hrastnik of the RSS Diary about the development of PRESSfeed and how RSS implementation in business increases the need for a sound enterprise-wide content strategy.He posted the interview on his Lockergnome spot as well. … [Read more...]
