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Sally Falkow - Social Media Strategist
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Why RSS is important in PR

July 13, 2005 by Sally Falkow

RSS helps you achieve your PR goalsThere are several definitions of Public Relations 'Public Relations practice is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics.'  Institute of Public RelationsEfforts to establish and maintain a company's image with the public. Investor WordsPUBLIC … [Read more...]

New Communications Tools For Public Relations Professionals

July 11, 2005 by Sally Falkow

PRSA also offering online conference on RSS and blogsThe Public Relations Society of America (PRSA) has teamed up with Elizabeth Albrycht, co-founder and co-producer of the New Communications Forum, a conference designed to teach the public relations power of RSS feeds, blogs, wikis,and podcasts, to provide one teleseminar and two one-day seminars focused on new communications … [Read more...]

Your Content Strategy Is Key To Consumer Trust

July 9, 2005 by Sally Falkow

Consumer generated media tops the poll - it's time to use RSS and blogsThe folk at Intelliseek have some fascinating stats about consumer generated media (CGM)Source: Forrester Research Inc and Intelliseek.You'll have to click over to their site to see the figures.It boils down to this:Recommendations from other consumers is the runaway winner in creating consumer … [Read more...]

The Future of Content Strategy and Search Engine Visibility

July 6, 2005 by Sally Falkow

Will blogs put SEM's out of business? Jeremy Karnell posed some great questions about how blogging is affecting natural search results.I don't believe we have all the answers yet, but it's refreshing to see the questions asked.This connection between blogs and natural search is not one that gets brought to light often enough. Blogging is a valid search … [Read more...]

Microsoft Shows Support for RSS

June 27, 2005 by Sally Falkow

Adoption of RSS feed expected to be mainstream by 2006Microsoft's news that they will be building support for RSS into Longhorn, the next release of the Windows operating system due in late 2006, and the next version of Internet Explorer was all the buzz at Gnomedex this week.This is pretty much one of the most important RSS developments of 2005, finally paving … [Read more...]

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