Consumer Generated Media exerting a growing influenceMarkets are conversations. Cluetrain predicted this back in 1999 and a recent U.S. study confirms that it has indeed come to pass.Two-thirds of all consumer goods sales are now directly influenced by word-of-mouth, and the Web is becoming more and more central to these discussions.When The Wall Street Journal … [Read more...]
RSS for PR
PR is a communication strategy and RSS delivers content onlineRSS is getting the attention of PR professionals PRSA and Media Relations hosted audio conferences on the subject recently. Both organizations have live events planned for September.Rok Hrastnik and I spoke about how RSS fits into a PR strategy. … [Read more...]
Quality Content Is the Future of RSS
Corporate communication will drive RSS adoptionSharon Housely at FeedForAll predicts that the biggest opportunities for RSS are not in the blogosphere but as a corporate communication channel.This is exactly the place RSS feeds should be getting traction. Businesses that were initially reluctantly evaluating RSS are beginning to realize the power and benefit of the RSS … [Read more...]
Blogs vs Mainatream Media
Citizen Generated Media Tells the London StoryWired News reports that most of the significant pictures of the London bombings didn't originate from professional photographers employed by news agencies. They came from witnesses at the scene using cell phones and digital cameras to document the tragedy. People experiencing a tragedy can convey what actually happened while at … [Read more...]
New Search Eye Tracking Study Shows The Value of Search Engine Visibility
Your Internet marketing strategy should be focused on page one above the fold - everything else is a detourThe new study from Enquiro and EyeTools is over 100 pages and cost $149 - well worth the price.In the intro it compares search results to the anchor tenants in a shopping mall - and says that in Google search results the page one anchor is the number one … [Read more...]
