RSS feeds tied strongly to online news consumptionResearch from Nielsen/Net Ratings this week shows that RSS users are significantly more engaged in online news than non-users,visiting an average of 10.6 news sites compared with 3.4 news sites for non-users. They also visit them more frequently.One surprise finding: RSS users are older than the typical early … [Read more...]
Google BlogSearch
The wake up call for RSS enabling your website contentI wholeheartedly agree with Debbie...because it searches on RSS feeds. If your blog or site has a feed, Google will, er, google it. If you don't have a feed... you're outta luck. You won't be found. At the Revolution in PR Technology events over the past two weeks the need for every company to RSS enable their … [Read more...]
PR University event on blogs and RSS feeds
What makes a blog a successful conversationFlying to the East Coast and back in three days really messes with one's internal time mechanisms! So I am awake at 4 in the morning and blogging.About 60 PR people came to listen to us talk about blogs, feeds, wikis and podcasts. One of the abiding themes was that a blog has to authentic and real. It has to speak to the needs of … [Read more...]
Blog Business Summit Slides
Setting Goals and Measuring SuccessThe slides from my session with Mary Hodder are posted on her blogIt has three case studies and some excellent ideas from Mary on ways to measure the blogosphere. … [Read more...]
Revolution in PR Technology Notes
RSS and PR: My presentation at the Bulldog Reporter events this monthThe first session is about blogs.Corporate Blogging Basics is a good reference. It's a guide to the basics and getting started.I believe there are gradients to engaging in the blog world and the most important first step is to have a strategy before you begin. The 'just do it' … [Read more...]
