Internet marketing taking the budgets and the attentionInternet marketing is only getting hotter, it seems. As more and more CEO's and CFO's relize their audince is online and the dolloars iwll come froom conneciotn with propects searchign the web, the searchis o efor thos e who know how to make search work for the marektign department.Seems knowing how to get results … [Read more...]
Searchers Are Looking for Trusted Information
Yahoo survey offers data to tweak your web content strategyEarlier this year Yahoo! launched a research project called "Life Series." The goal of the series of studies is to identify ways consumers use search during various life events -- and ways advertisers can benefit from that knowledge. Those of us who prefer to use a content strategy to raise … [Read more...]
Yahoo News now indexing blog posts
Guess we are newsmakers!Yahoo News on Monday added results from blogs to supplement articles from professional news media, reports the Associated Press (via MarketingVox). "The traditional media doesn't have the time or resources to cover all the stories going on," said Joff Redfern, a Yahoo product director. Never a truer word spoken!He commented that the … [Read more...]
SMB’s get value from Internet Marketing Strategy
Websites, blogs and RSS feeds bring business onlineECommerce Guide reports that 76 percent of SMBs said they pluck plenty of leads from their Web sites. 57 percent of those surveyed by ISP Interland said they made money either directly or via offline purchases influenced by their Web sites. Among the features that SMB's said they use to help market their Web sites: e-mail … [Read more...]
Optimized Blogs Get Better Search Engine Visibility
Optimized blogs can help boost a web site’s positioning within natural search engine results,Internet Retailer reports on how optimized blogs can get you better natural search rankings.Our VOIP Insights blog case study has been used at Search Engine Strategies for the last year.At the Business Blog Summit I presented on setting goals and measuring the success of your blog … [Read more...]
