What used to be found in letters to the editor is a more vibrant conversation in blog commentsThe Washington Post's deal with Technorati that helps Post readers find blogs that reference or comment on Post stories, is a strong acknowledgement of the conversation on the Internet.What before could only be said in a letter to an editor (if it was printed at all) is … [Read more...]
Internet Marketing : which path to take?
TechBiz Connection making inroads into emarketingTechBiz Connection put together a great panel on Wednesday evening in Orange County titled eMarketing - which path to take? The two hour session covered all aspects and possibilties. Most speakers were focused on online advertising in some way. I was the lone panelist talking about online press releases, blogs … [Read more...]
Rubel offers Dell a route out of the Bloghouse
Dell should take this excellent PR advice to heartMy assistant had problems with her printer last week. It took the better part of the morning to get it sorted out. Yes, it's a Dell. Almost new too. Her frustration with the Dell experience was very vocal. She was not at all surprised to hear there is a flood of dellcompaints in the blogosphere.Dell … [Read more...]
Key Influencers Asking for Feeds
When journalists and analysts want their data in a feed, PR people need to make feeds a top priorityAccording to the Nooked survey released this week feeds are becoming even more important in PR and corporate communication.Journalists and analysts are demanding RSS feeds. RSS adoption is on the rise amongst key influencers and early adopters who have moved beyond the "RSS … [Read more...]
Behaviors of the blogosphere
Blogs and PR - some must read info on who is reading blogs and why they do itIf you're still not sure whether blogs should be a part of your PR strategy - should you advise your top management on the value of blogging, put bloggers on your media relations list, the need to monitor blogs for mentions of your company, execs or products, spend a … [Read more...]
