US businesses have definitely accepted that social media has to be a part of their marketing and PR activity - four in five US businesses with at least 100 employees will take part in social media marketing in 2011, says eMarketer. That’s a big jump from the 42% who used social media in 2008. eMarketer expects the number of marketers using the channel will continue to … [Read more...]
Social Media Strategy Daily
The 10 Laws of Social Media Marketing: Entrepreneur.com It's vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and -- perhaps most importantly -- your bottom line. Read the … [Read more...]
Corporate Spokespeople Getting Their Mojo Back?
According the to the 2011 Edelman Trust Barometer out yesterday, that appears to be the case. After taking a dive when the rise of social media saw people turning to their peers online, the wheel seems to be coming full circle. CEOs now rank among the top credible spokespeople globally – a striking rise from two years ago when they were in the bottom two. A “person like me,” … [Read more...]
Corporate Spokespeople Getting Their Mojo Back?
According the to the 2011 Edelman Trust Barometer out yesterday, that appears to be the case. After taking a dive when the rise of social media saw people turning to their peers online, the wheel seems to be coming full circle. CEOs now rank among the top credible spokespeople globally – a striking rise from two years ago when they were in the bottom two. A “person like me,” … [Read more...]
Do You Know What People Want From You Online?
One of the questions still being asked in C-suite offices around the globe is: What return do we get on all this conversation in social media? Perhaps the question should be, are we providing what our customers and community want in social media, so that they will do business with us? According to the UK Customer Satisfaction Index • 1 in 4 people are less inclined to buy … [Read more...]
