One of the questions still being asked in C-suite offices around the globe is: What return do we get on all this conversation in social media? Perhaps the question should be, are we providing what our customers and community want in social media, so that they will do business with us? According to the UK Customer Satisfaction Index • 1 in 4 people are less inclined to buy … [Read more...]
Online News Now Just Behind TV
One of the findings from the Pew Generations Report that is of particular interest to PR people is that more people over the age of 34 are getting their news online. And that goes all the way up to the over 74 year-olds now. How they find the news and what they do with it has changed radically too, says this report. “Information is now portable, personalized, and … [Read more...]
More People Getting Their News Online
Another finding from the Pew Generations Report that is of particular interest to PR people is that more people over the age of 34 are getting their news online. And that goes all the way up to the over 74 year-olds now. How they find the news and what they do with it has changed radically too, says this report. "Information is now portable, personalized, and … [Read more...]
Should You Be Outsourcing Social Media?
The answer is yes and no - depending which part of the social media program you're talking about. Mark Evans wrote this week in the Sysomos blog Here’s something that has surprised me in recent months: the number of companies that want their social media tactics to be handled by an external agency – public relations, advertising, digital or pure social media. These … [Read more...]
What is the Role of PR in Social Media?
Back in 2000 a little book was published that predicted the rise of what is now called social media. It's called The Cluetrain Manifesto. You can read the original version free online. In Chapter Four, Markets are Conversations, Doc Searls describes PR's role in this new conversational world: "They aren’t censors, they’re the company’s best conversationalists. Their job … [Read more...]
