Last week's FTC / Deutsch LA settlement was a wake-up call that sent shivers up many a PR spine. Although most of the complaint was about false or misleading claims in advertizements, there were also implications for disclosure on social media channels -what the FTC calls short-form ads. The complaint included reference to the Deutch LA email to employees asking … [Read more...]
TechnoVision Report shows Media Coverage of Top Tech Brands in 2014
The use of Big Data in the PR sphere is a topic that’s getting a lot of attention. The TechnoVision Report is an excellent example of the value of Big Data for PR. This new report shows relative 2014 media coverage for ten top business-to-business (B2B) tech brands – Amazon, Cisco, Dell, EMC, Google, HP, IBM, Intel, Microsoft, and … [Read more...]
6 Elements of a Good Blog Post
Courtesy of: Quick Sprout … [Read more...]
5 Ways to Beat the Facebook News Feed Update
With over a billion users and millions of brand pages there is a glut of content on Facebook. You might have noticed it in your personal News Feed. I certainly have. "Every time someone visits their news feed there are, on average, 1500 potential stories from friends, people they follow and pages they've liked for them to see. Most people don’t have enough time … [Read more...]
How Content Marketing & Digital PR Affect Your Business
Guest post by Cokey Falkow Why is digital content taking over the marketing world? What is it that makes it so powerful and why should you be concentrating more on becoming a content creation machine, rather than using only traditional marketing techniques? One reason above all: The return on investment of customer acquisition and retention. It's much … [Read more...]
