On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. The theme this year was "How Content is Evolving to Tell Our Stories." I was part of the panel along with - Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International Daniel Lemin, President, One Good … [Read more...]
15 Digital Skills You Need in 2015
The SkilledUp study just released in January 2015 shows that more than half of US companies plan to increase their budgets for content marketing, digital PR and social media this year but 34% say they are struggling to find people with the right skills. 40% state that their companies will be hiring content marketers in the next year. 42% of … [Read more...]
Brand, Image and Logos
Guest post by Mike Falkow, Creative Director. Even if your company name is just written in a regular font, very simple, no color, that’s still a logo. It’s a choice - and it represents you, as a company, in a visual way. It's what your customers and stakeholders see as your brand. So it's important enough to spend the required time and effort to create something that … [Read more...]
Why Mobile Content Strategy is Important to PR
Seems like every year we hear this year is going to be the year of mobile. Well, it’s finally arrived. One of the biggest shifts since the Internet became part of our lives occurred in 2014. In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. And they were right. Mobile platforms – … [Read more...]
Digital PR and the Google Penguin
PR pros are not all convinced that SEO is a skill they need to master. However, as content marketing gains popularity,SEO becomes more and more important. The more content there is on the web, the more difficult it is to find what you're looking for. Content marketing isn't a new idea for PR. We've been doing this forever. Corporate magazines, thought pieces, by-lined … [Read more...]
