The power of visual content continues to catch on. Even if you had the time to write a thousand well-crafted words, your audience probably doesn't have the time to read them. And we process visuals much faster and retain the message better when an image is part of the package. LinkedIn gets this - now you can share images on LinkedIn directly from your mobile device. All you … [Read more...]
New SEO Tip: Google’s New SERP Display
If you're one of the smart PR pros who has learned how to optimize content for search engines you've been writing pithy headlines that are under 65 characters. Well, here's a head's up. Google has changed the way they display content on a search results page. They're not judging the length of a title tag or headline by the number of characters anymore, but by pixel … [Read more...]
How Small Businesses Could Leverage the Digital Newsroom Idea
The concept of Digital Newsrooms is catching on. Big brands like Coke, Nike and Marks and Spencer's have already launched magazine-style website with content that appeals to their core audiences. Can a small to mid-sized business with fewer resources do this? Every business has a story. There is always news and information that the media and the public will find … [Read more...]
Why Brands are Adopting the Digital Newsroom Approach
We live in a social media world. People find their news and information on Facebook, Twitter and Instagram. So why should a brand bother with creating their own newsroom? Isn't it enough to have your content posted on all your social accounts? Not really. When the media or the public find a piece of content in social media they're likely to follow a link back to your … [Read more...]
Digital PR Round Up: Digital Newsroom Trend
This week there were several good posts about the trend for brands to create a digital newsroom: Adidas' Digital Newsroom Strategy Adidas said its brands needed to be more relevant online in order to propel demand. It is setting up internal digital newsrooms over the next 12 months to tap into trending topics, a move that builds on the “moments of celebration … [Read more...]
