The SkilledUp study just released in January 2015 shows that more than half of US companies plan to increase their budgets for content marketing, digital PR and social media this year but 34% say they are struggling to find people with the right skills.
- 40% state that their companies will be hiring content marketers in the next year.
- 42% of companies state that they do not have the skill sets to implement content marketing.
- 34% of professionals have a hard time hiring individuals with content marketing expertise.
15 DIGITAL SKILLS YOU NEED TO SUCCEED IN 2015