Social Media Strategy | Online PR | Proactive Report | Sally Falkow

The Proactive Reports is a blog about social media strategy, shifts in media consumption and online PR trends

Sally Falkow - Social Media Strategist

Digital PR Challenges in 2016

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The Content Marketing Institute and Marketing Profs have produced two excellent reports on the state of content marketing in 2016. One examines the BtoC space and the other covers BtoB. The top content challenges in 2016 for BtoC companies are: BtoB companies list them slightly differently: So it's not the lack of budget that's the main concern for brands - … [Read more...]

Visibility is More About Social Than Search

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Guest post by Chris Abraham, Digital Strategist at Gerris Corp. Google Penguin and Panda have changed the face of search forever. Google is severely penalizing sites that are buying links or are invested in private blog networks. Sites that have dominated search in the recent past are being penalized or de-indexed, going from the first page to page twenty or being … [Read more...]

Working with Influencers #ViralChat Q&A

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#viralchat is a Twitter chat hosted by Post Planner on Thursday at 9 pm ET. Last night's  topic was working with influencers.  Here are the questions and my expanded answers. Q1:  Why are influencers important to a business wanting to grow a Twitter presence? A1:  Let's first define an influencer - if you have influence it means that you can create an effect, you can … [Read more...]

Why the Quality Content Bar is now 10X

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  Watch the video An excellent explanation of how to research and create the kind of content that Google loves.  Note his comment about how visual content can make the difference.  There are several ways you can increase the quality of your content.  See the Google Quality Checklist. Digital PR is about writing for the web, keyword research, SEO, visual content and … [Read more...]

Effective Visual Storytelling

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  Instead of writing a story and then thinking about what visual we can add, we should be learning to think visually first.   You have just 8 seconds to grab your visitor's attention.  The right picture really is worth a thousand words. Every PR practitioners needs to learn how to tell a story visually - how to take or make images and videos that extend and enhance … [Read more...]