Mouse over the image. Watch and read all the added content on this image. What exactly is visual literacy? Visual literacy is the ability to see, to understand, and ultimately to think, create, and communicate graphically. Visual literacy is more than a skill, it's a form of critical thinking that enhances your intellectual capacity. Brian Kennedy TEDx talk. Here … [Read more...]
Strategy & Tech Tools Can Boost Content Success
Two recent studies show that brand engagement is the No. 1 marketing objective supported by content marketing. 66.8% of UK and US agency and brand professionals put this at the top of their list. The biggest challenges to achieving this goal were maintaining a two0way dialog and measuring results. Almost half (48%) felt that their content was not creating any … [Read more...]
9 Image Composition Tips
As the demand for visual content grows the ability to create excellent original images is a valuable skill. Google's recent quality update menitoned images and the need for compelling original visuals. Here are 9 Composition Tips from Award-Winning Photographer Steve McCurry. Courtesy www.artFido.com/popular-art … [Read more...]
Google Confirms Quality Update
Google has acknowledged and confirmed that the "Phantom Update" many publishers suspected had occurred in May is real. The update is about how Google assesses content quality and there were changes to its core ranking algorithm in terms of how it processes quality signals. So alhtough it is not strictly a Panda update - it is related to quality of content. Quality Content … [Read more...]
5 Ways to Increase Conversion with Online Video
By Cokey Falkow The internet has become more than just the new wave. It's a remarkable shift in the way we as humans share knowledge. What started out as a text-heavy medium is increasingly becoming a visual medium and according to the Cisco Visual Networking Index, 80% of all online content will be video by 2019. Business is realizing just how powerful a tool … [Read more...]
