Every small business owner is concerned about the bottom line. How to make more sales, be more productive, cut costs and increase the ROI. That, after all, is what business is all about - profit. In this drive to make a profit the focus tends to get stuck on marketing, sales, production and income. Of course those things have to occur. However, there is another … [Read more...]
Google’s Mobile Update and Online Visibility
Friday's #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles's next mobile update. Here is the transcript: Q1: 83% of small businesses say a website gives them a competitive advantage - is this any site or is it only true of a good site? You’d think that just any website is … [Read more...]
#DigitalPR Chat on Visual Content with Victoria Lim
Here is the transcript of the #DigitalPR chat on Friday March 11, 2016. My guest was Victoria Lim, visual content expert and the Social Media and Content Editor for Walt Disney World. Q1: The Track Maven study showed that while content publication and distribution from brands and companies is up by 35% engagement is decreasing. How can visual content help with … [Read more...]
Digital PR Measurement Lessons from News Analytics
News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch - and why. A recent report about a project conducted by the American Press Institute (API) reveals some interesting insights into what kind of content works, and why. The main issue with news analytics is not, as many feared, that people only want to … [Read more...]
DigitalPR Chat #1 Content and KPIs
On February 5, 2016 Meritus Media Inc launched the #DigitalPR Twitter chat. Our first guest was Rebecca Lieb, strategic advisor, research analyst, author and columnist. I asked Rebecca questions based on her recent research report for Altimeter Group about content, measurement and KPIs: Q1: Why are marketers finding measurement to be the single most formidable content … [Read more...]
