Social Media Strategy | Online PR | Proactive Report | Sally Falkow

The Proactive Reports is a blog about social media strategy, shifts in media consumption and online PR trends

Sally Falkow - Social Media Strategist

Why Quality Content is the Foundation of SEO

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  It always surprises me that a company will happily pay for design and programming, but not for content.  Take a look at the ads for writers and content creators. On average, the pay scale is dismal compared with design and programming. Don't get me wrong, you definitely need good design and programming. Without that you don't have a site or a blog. But you also … [Read more...]

Influencer Marketing – Owned or Earned?

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Influencer marketing  is no longer some edgy new technique..According to an eMarketer study 86 percent of marketers used this strategy in the last year and most marketers are looking to double their investment in 2017. That's because they see results. 71 percent of consumers are more likely to make a purchase based on a social media reference. (Source) On average, … [Read more...]

Original Research: B2B Content Sweet Spot

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While B2C brands have been hitting content marketing full-bore, B2B companies have been a little more circumspect.  Many B2B small businesses have discovered that creating effective content that gets results is not the easiest task. What are these results they're trying to achieve? Lead generation Customer engagement According to a study by DemandWave, … [Read more...]

SMART News Content

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  Over the past ten years the news media has been under a great deal of pressure. More than a third of the journalists in newsrooms in the US have been laid off. This has led to some major changes in how media relations is practiced.  According to the 2013 State of the Media report from Pew Research Center, shrinking newsroom staff has opened the door for news content … [Read more...]

Sendible – Content Curation Suggestion Feature

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Content curation is a vital part of social media content strategy. A healthy curation strategy can position your brand as a thought leader. 85% of curators say establishing thought leadership is their main objective. It also increases engagement. The downside is that it is one of the most time-consuming part of being a social media manager. I know where to look for the … [Read more...]