Ignore blogs atyour peril
When I spoke about blogs as an Internet Marketing strategy at the Independent Practitioners Group of PRSA-LA last week, there were questions about blogs and consumers trashing corporate press releases and marketing materials.
Adrants reports that Intelliseek CMO Pete Blackshaw says marketers can no longer ignore weblogs as powerful influencers and commenters on their brands.
Every claim made by a marketer will be shredded to pieces by what is now becoming "citizens media." If a marketer makes a claim, they had better well be able to back it up one hundred percent.
So blogs can have an up and a down side. You get to say your piece without any media intermediaries but consumers also get to say their piece.
We’ll have to stay on our toes, and make sure we live up to our promises and deliver the goods.
