Blog in dictionary
Now here’s an indicator that blogs took the world by storm this year – the American Merriam-Webster dictionary publishers dubbed "blog" as word of the year for 2004.
They chose blog to mark the rise in influence of bloggers, who are simultaneously courted, ridiculed and feared.
They were courted during the run up to the elections and the blog coverage of the politcal conventions showed just how much influence they have.
Ridiculed they may be, but Dan Rather can tell you why bloggers should be treated with caution.
Savvy marketers have a more upbeat view. Pitching blogs can get your product some fast attention – if they like it.
Intelligent use of a corporate blog can garner excellent search visibility. A blog is a great tool – but bear in mind that there are now millions of bloggers out there – and they are talking
It pays to watch the blogosphere.
