When your market is online and searching, it switches the direction of the communicationSince 1939 Marketers have been using the Laswell model of Whois sendingWhat Messageusing Which Channel (Media)to reachWhomwithWhat ResultWell ,the Internet turned that 180 degrees around. The one who holds the mouse is in control. It's no longer a passive one way communication through … [Read more...]
Change your website content strategy.
How the change in search engine use is affecting website content strategyWebsite guru Jakob Nielsen says people are using search engines as answer engines. What does this mean? Instead of using search engines to find good websites that will give us infomation about our query, we expect the search engine to answer the question. How does this affect … [Read more...]
Email marketing proves its power
Email marketing gets better results than other direct marketing campaignsOf all direct-oriented media tested for return on investment, email marketing proved the winner, reports Internet Retailer.Email marketing campaigns returned an average of $15.50 in sales for every dollar spent, a whopping 17% more than direct mail, even though direct mail marketers spend 23 times more … [Read more...]
How to set up your online media room
How to get ink even in an election yearBulldog Reporter has an excellent newsletter called Journalists Speak Out on PRThis item in today's issue clearly makes the case for having a good media room on your website. And take note of their dislike of PDF files.Make your source easier to find. “Reporters go online when news breaks and search for … [Read more...]
Dismal State of PR Websites
The Flash Hall of Shame for PR agencies websitesTom Murphy takes PR Websites to task in his PR Opinions blog"The people who designed and built Flash warn against Flash intros AND Flash navigation on websites, yet a ridiculously high proportion of PR firms insist on using it."For some reason Marketing, Advertising, and PR agencies -along with design studios - feel that … [Read more...]
