Corporate branding needs to exploit new technologyMartin Roll 's article on the 10 steps for successul corporate branding in Communicate says"Modern technology should play a part in a successful corporate branding strategy. Technology helps to gain effectiveness and improve the competitive edge of the corporation. "A company website is not only a must, but rather a … [Read more...]
Content is King Again
Sites are seeking decent editorial content in order to keep people coming backThis New York Times article on content brought a smile to my face."Stickiness is back in fashion. But this 'sticky' is different from the much lauded 'sticky' that proved popular in the late 90's, when media firms hoped to generate more hits and visitors in order to better beat their … [Read more...]
SEO finds online PR
SEO firms join forces with PR news release service to extend the reach of their clients online"Search engine promotion is a new element of the marketing mix that combines search engine optimization (SEO) and public relations (PR) to address the large and growing audience of people who use Google News, Yahoo News, and other news search engines" said PR Web … [Read more...]
Is PR on the Cluetrain?
Dual forces of economic pressure and consumer demand are pushing us into the digital age, PR professionals are running to catch up.In his white paper, The Digital Content Market: Rushing Toward Fate, Editorial Director of Specialty Publishing Group, Andy Moore says“ Like two freight trains rushing toward one another on the same track, two equally powerful forces are … [Read more...]
Website Content Strategy Is A Prime Asset
Many enterprises spent their web budget on graphics and programming. Now the value of website content is coming to the fore.Stephen Spencer's remark in Tech Republic that content is as valuable as property, manufacturing equipment, skilled labor, strategic marketplace relationships, equity capital, and cash flow comes not a minute too soon.CIO of ScreamingMedia, Spencer … [Read more...]
