Email marketing gets better results than other direct marketing campaigns
Of all direct-oriented media tested for return on investment, email marketing proved the winner, reports Internet Retailer.
Email marketing campaigns returned an average of $15.50 in sales for every dollar spent, a whopping 17% more than direct mail, even though direct mail marketers spend 23 times more money on their campaigns, reports the Winterberry Group.
If you’re not collecting email addresses on your home page and starting a conversation with your visitors, you’re missing the most effective marketing tool you have.
Email postcards are more effective than print ones – and they cost way less. E-newsletters are returning better ‘beans for beans’ results than print newsletters.
Fully 88% of online Americans say the Internet plays a role in their daily routines. Of those, one-third say it plays a major role. The number of people buying online is increasing steadily. Once they have visited your website, stay in touch – the money is in your email list.
Set up a custom designed email newsletter that carries your brand and your message. Send them interesting email campaigns that pique their interest and drive them back to your website.
It will pay off.
